Yet, on the flip side, approximately 95% of recruiters use LinkedIn as a primary source of finding top-tier candidates. LinkedIn is well-known for being a rich source of vacancies for job seekers to search and apply for enticing new roles. Either you're looking for a new job, or you're looking to sell yourself or your services to potential clients.ĭepending on what you're looking to gain from LinkedIn, you will want to tailor your LinkedIn headline slightly. There are two reasons for creating a zinger of a LinkedIn headline. Appearing in a Google search is the best possible exposure you can receive. In addition, your LinkedIn headline can show up in Google search results. It affects how a hiring manager or prospective client will perceive you from the outset. Your LinkedIn headline explains who you are, what you can offer, and your chance to convince potential employers and customers that they should click on your LinkedIn profile to learn more about you. Time is a precious commodity, and people don't have time to click through all the profiles returned by LinkedIn's search algorithm, so having a LinkedIn headline that stands out from the crowd will give you a head start over your peers. The only two parts of your LinkedIn profile visible in search results are your profile picture and your LinkedIn profile headline. The more clicks you get, the better your chance of connecting with the right people. In contrast, a strong LinkedIn headline will pique people's curiosity and have them click on your LinkedIn profile to learn more about what you can offer. Think of it as a one-line resume.Ī weak LinkedIn headline will see your profile overlooked, meaning you miss your dream job or the opportunity to increase your business. It's your opportunity to tell your target audience in 220 characters or fewer what sets you apart from your peers. Your LinkedIn headline is the first thing potential employers and other businesses see, so making your mark is essential. However, many users overlook the importance of a powerful LinkedIn headline and instead rely on the default LinkedIn headline examples, which simply state your current job title. Why is a good LinkedIn headline important?Ĭreating a strong LinkedIn profile will boost your career prospects.
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